[转帖]广东梅州电视台虚假广告监控证据

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<div class=title>广东梅州电视台虚假广告监控证据</div>
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<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 22pt; FONT-FAMILY: 宋体"></span></b>&nbsp;</p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 22pt; FONT-FAMILY: 宋体"></span></b>&nbsp;</p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 22pt; FONT-FAMILY: 宋体">梅州电视台违法违规发布虚假广告的 </span></b></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 22pt; FONT-FAMILY: 宋体"><span lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></span></b>&nbsp;</p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 22pt; FONT-FAMILY: 宋体">具体情况<span lang=EN-US><o:p></o:p></span></span></b></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><font size=3>（举报涉及品种仅是该台发布违法广告的一部分，请执法部门进一步监测）<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="FONT-FAMILY: 黑体; mso-bidi-font-size: 10.5pt"><o:p><font size=3>&nbsp;</font></o:p></span></b></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 0cm; LINE-HEIGHT: normal; mso-char-indent-count: 0"><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体">一、处方药未经批准，擅自在大众媒体上发布广告，并<span class=MsoHyperlink><span style="COLOR: windowtext"><font size=5>使用绝对化语言、不科学断言</font></span></span>作虚假宣传，夸大疗效<span lang=EN-US><o:p></o:p></span></span></b></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.65pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.96"><font size=3><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">1</span></b><b style="mso-bidi-font-weight: normal"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">、甲乙抗栓（</span></b></font><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>麝香心脑通胶囊）<b style="mso-bidi-font-weight: normal">：</b>国药准字<font face=楷体_GB2312><span lang=EN-US>Z20025367<span style="mso-spacerun: yes">&nbsp; </span></span>吉林省辉南辉发制药股份有限公司<span lang=EN-US><span style="mso-spacerun: yes">&nbsp; </span></span>系处方药（<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:chsdate Year="2009" Month="4" Day="26" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US>2009</span>年<span lang=EN-US>4</span>月<span lang=EN-US>26</span>日</st1:chsdate><span lang=EN-US>18</span>：<span lang=EN-US>05</span>分在亚洲电视国际台播放，没有显示台标，梅州市指定经销地址：江南同心堂，咨询电话：<span lang=EN-US>2991089</span></font></font><font size=3>）<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.65pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.96"><font size=3><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">2</span></b><b style="mso-bidi-font-weight: normal"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">、连翘四味胶囊：</span></b></font><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>国药准字<font face=楷体_GB2312><span lang=EN-US>Z20063420<span style="mso-spacerun: yes">&nbsp; </span></span>乌兰浩特中蒙制药有限公司<span lang=EN-US><span style="mso-spacerun: yes">&nbsp; </span></span>系处方药（<st1:chsdate Year="2009" Month="4" Day="27" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US>2009</span>年<span lang=EN-US>4</span>月<span lang=EN-US>27</span>日</st1:chsdate><span lang=EN-US>01</span>：<span lang=EN-US>50</span>分在梅州时政综合台播放，没有显示台标，梅州市指定经销地址：江南客家大药房、五洲城时珍药行等，咨询电话：<span lang=EN-US>0753-2979508</span></font></font><font size=3>）<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.65pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.96"><font size=3><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="FONT-FAMILY: 楷体_GB2312">3</span></b><b style="mso-bidi-font-weight: normal"><span style="FONT-FAMILY: 楷体_GB2312">、佳药换骨丸：</span></b><span style="FONT-FAMILY: 楷体_GB2312">国药准字<font face=楷体_GB2312><span lang=EN-US>Z23021038 <span style="mso-spacerun: yes">&nbsp;</span></span>哈高科佳木斯中药有限公司<span lang=EN-US><span style="mso-spacerun: yes">&nbsp; </span></span></font>系处方药（</span><st1:chsdate Year="2009" Month="4" Day="27" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">2009</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">年<font face=楷体_GB2312><span lang=EN-US>4</span>月<span lang=EN-US>27</span></font>日</span></st1:chsdate><span lang=EN-US style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">08</span></font><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>：<font face=楷体_GB2312><span lang=EN-US>40</span>分在梅州公共台播放，没有显示台标，梅州市指定经销地址：客家大药房、益民大药房等，咨询电话：<span lang=EN-US>0753-2277095</span></font></font><font size=3>）<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.65pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.96"><font size=3><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">4</span></b><b style="mso-bidi-font-weight: normal"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">、新元通精制冠心片：</span></b></font><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>国药准字<font face=楷体_GB2312><span lang=EN-US>Z22024981<span style="mso-spacerun: yes">&nbsp; </span></span>吉林百姓堂药业有限公司<span lang=EN-US><span style="mso-spacerun: yes">&nbsp; </span></span>系处方药（<st1:chsdate Year="2009" Month="4" Day="27" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US>2009</span>年<span lang=EN-US>4</span>月<span lang=EN-US>27</span>日</st1:chsdate><span lang=EN-US>15</span>：<span lang=EN-US>00</span>分在香港明珠台播放，没有显示台标，梅州市指定经销地址：江南同兴堂大药房、客家大药房等，咨询电话：<span lang=EN-US>0753-2979778</span></font></font><font size=3>）<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">以上药品在该电视台重复发布广告，通过对广告内容监测得知，有严重夸大功能主治和疗效有情况，存在利用专家、患者形象，使用绝对化语言和不科学的断言等违法违规的问题，严重超越广告审批内容，对广大患者构成误导和欺诈。<span lang=EN-US><o:p></o:p></span></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">根据国家工商行政管理总局令第</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><font face="Times New Roman">27</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">号发布《药品广告审查发布标准》第四条：处方药可以在卫生部和国家食品药品监督管理局共同指定的医学、药学专业刊物上发布广告，但不得在大众传播媒介发布广告或者以其他方式进行以公众为对象的广告宣传。不得以赠送医学、药学专业刊物等形式向公众发布处方药广告。第十三条：药品广告不得含有利用医药科研单位、学术机构、医疗机构或者专家、医生、患者的名义和形象作证明的内容。第十八条第二款：违反本标准第四条规定发布药品广告的，依照《广告法》第三十九条处罚。</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><font face="Times New Roman"> <o:p></o:p></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0"><span lang=EN-US style="FONT-SIZE: 12pt"><o:p><font face="Times New Roman">&nbsp;</font></o:p></span></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 0cm; LINE-HEIGHT: normal; mso-char-indent-count: 0"><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体">二、非处方药利用专家、患者形象作虚假证明，<span class=MsoHyperlink><span style="COLOR: windowtext"><font size=5>使用绝对化语言、不科学断言</font></span></span>作虚假宣传<span lang=EN-US><o:p></o:p></span></span></b></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 26.25pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.49"><b style="mso-bidi-font-weight: normal"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>陈李济舒筋健腰丸：</font></span></b><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>国药准字<font face=楷体_GB2312><span lang=EN-US>Z44021058<span style="mso-spacerun: yes">&nbsp; </span></span>广州陈李济药厂<span lang=EN-US><span style="mso-spacerun: yes">&nbsp; </span>OTC</span>（<st1:chsdate Year="2009" Month="4" Day="26" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US>2009</span>年<span lang=EN-US>4</span>月<span lang=EN-US>26</span>日</st1:chsdate><span lang=EN-US>17</span>：<span lang=EN-US>40</span></font></font><font size=3>分在梅州时政综合台播放）</font></span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312"><o:p></o:p></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">该药品在梅州电视台重复发布广告，通过对这些广告内容监测得知，有严重夸大功能主治和疗效的情况，存在利用专家、患者形像，使用绝对化（夸大）语言、不科学断言等违法违规的问题。严重超越广告审批内容，对广大观众及患者构成误导和欺诈。</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p></o:p></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">根据国家工商行政管理总局令第</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><font face="Times New Roman">27</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">号发布《药品广告审查发布标准》第十三条：药品广告不得含有利用医药科研单位、学术机构、医疗机构或者专家、医生、患者的名义和形象作证明的内容。</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p></o:p></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">根据国家食品药品监督管理局令第</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><font face="Times New Roman">27</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">号发布《药品广告审查办法》第十六条：经批准的药品广告，在发布时不得更改广告内容。药品广告内容需要改动的，应当重新申请药品广告批准文号。第二十条：篡改经批准的药品广告内容进行虚假宣传的，由药品监督管理部门责令立即停止该药品广告的发布，撤销该品种药品广告批准文号，</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><font face="Times New Roman">1</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">年内不受理该品种的广告审批申请。第二十一条：对任意对扩大产品适应症（功能主治）范围、绝对化夸大药品疗效、严重欺骗和误导消费者的违法广告，省以上药品监督管理部门一经发现，应当采取行政强制措施，暂停该药品在辖区内的销售，同时责令违法发布药品广告的企业在当地相应的媒体发布更正启事。</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p></o:p></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p><font face="Times New Roman">&nbsp;</font></o:p></span></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 0cm; LINE-HEIGHT: 150%; mso-char-indent-count: 0"><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">三、普通食品在广告中宣传保健功能和治疗作用<span lang=EN-US><o:p></o:p></span></span></b></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt"><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: 楷体_GB2312; mso-hansi-font-family: Arial; mso-font-kerning: 0pt">1</span></b><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 楷体_GB2312; mso-hansi-font-family: Arial; mso-font-kerning: 0pt">、一日定喘胶囊：</span></b><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 楷体_GB2312; mso-hansi-font-family: Arial; mso-font-kerning: 0pt">豫卫食证字<font face=楷体_GB2312><span lang=EN-US><font size=3>(2008)</font></span>第<span lang=EN-US><font size=3>031</font></span>号<span lang=EN-US><span style="mso-spacerun: yes"><font size=3>&nbsp; </font></span></span>河南斯科诺药业有限公司生产<span lang=EN-US><span style="mso-spacerun: yes"><font size=3>&nbsp; </font></span></span>系普通食品</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 楷体_GB2312">（<font face=楷体_GB2312><st1:chsdate Year="2009" Month="4" Day="27" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US><font size=3>2009</font></span>年<span lang=EN-US><font size=3>4</font></span>月<span lang=EN-US><font size=3>27</font></span>日</st1:chsdate><span lang=EN-US><font size=3>15</font></span>：<span lang=EN-US><font size=3>10</font></span>分在香港明珠台播放，没有显示台标，梅州市指定经销地址：江南同兴堂大药房、同仁药店等，咨询电话：<span lang=EN-US><font size=3>0753-2908869</font></span>）</font></span><span lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: 楷体_GB2312; mso-hansi-font-family: Arial; mso-font-kerning: 0pt"><o:p></o:p></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.65pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.96"><font size=3><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">2</span></b><b style="mso-bidi-font-weight: normal"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">、虫草蝮蛇胶囊：</span></b></font><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>国家食品药品监督管理局药品库、保健食品库无此产品（<font face=楷体_GB2312><st1:chsdate Year="2009" Month="4" Day="27" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US>2009</span>年<span lang=EN-US>4</span>月<span lang=EN-US>27</span>日</st1:chsdate><span lang=EN-US>14</span>：<span lang=EN-US>00</span>分在香港明珠台播放，没有显示台标，梅州市指定经销地址：江南客家大药房、五洲城时珍药行等，咨询电话：<span lang=EN-US>0753-2908869</span></font></font><font size=3>）<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; mso-char-indent-count: 2.0; mso-line-height-rule: exactly"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体">上述</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">产品广告内容以普通食品宣称保健功能、治疗疾病，对广大患者构成误导和欺诈。</span><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt"><o:p></o:p></span></b></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">（<font size=3><span lang=EN-US>1</span>）、国家工商行政管理局《食品广告发布暂行规定》第七条：食品广告不得出现与药品相混淆的用语，不得直接或者间接地宣传治疗作用，也不得宣传某些成份的作用明示或者暗示该食品的治疗作用。第十三条：普通食品、新资源食品、特殊营养品广告不得宣传保健功能，也不得借助宣传某些成份的作用明示或者暗示其保健作用。<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">（<font size=3><span lang=EN-US>2</span>）《食品标识管理规定》<span style="mso-bidi-font-weight: bold">第十八条</span>　食品标识不得标注下列内容：（一）明示或者暗示具有预防、治疗疾病作用的；（二）非保健食品明示或者暗示具有保健作用的；　　<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">（<font size=3><span lang=EN-US>3</span>）、国家工商局《欺诈消费者行为处罚办法》第三条：经营者在向消费者提供商品中，有下列情形之一的，属于欺诈消费者行为。<span lang=EN-US>(</span>五<span lang=EN-US>)</span>以虚假的商品说明、商品标准、实物样品等方式销售商品的。<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p><font face="Times New Roman">&nbsp;</font></o:p></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><span class=MsoHyperlink><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; COLOR: windowtext; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">四、保健用品违反广告批文</span></b></span><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">宣传疗效</span></b><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><o:p></o:p></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.94"><b style="mso-bidi-font-weight: normal"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>扈氏鼻炎舒通膏</font></span></b><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>（鼻炎舒通膏）<b style="mso-bidi-font-weight: normal">：</b>（<font face=楷体_GB2312><span lang=EN-US>2006</span>）津卫防保健字<span lang=EN-US>290</span>号<span lang=EN-US><span style="mso-spacerun: yes">&nbsp; </span></span>天津市普善医药器械股份合作公司生产<span lang=EN-US><span style="mso-spacerun: yes">&nbsp; </span></span>系保健用品（<st1:chsdate Year="2009" Month="4" Day="27" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US>2009</span>年<span lang=EN-US>4</span>月<span lang=EN-US>27</span>日</st1:chsdate><span lang=EN-US>03</span>：<span lang=EN-US>00</span>分在梅州时政综合台播放，没有显示台标，梅州市指定经销地址：江南客家大药房、益民大药房等，咨询电话：<span lang=EN-US>0753-2908869</span></font></font><font size=3>）<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 29.4pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.45"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">该产品广告内容</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">违反《</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">中华人民共和国</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">广告法》相关规定</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">，夸大宣传且宣传</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体">疗效</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">，</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'">改变并超出所规定功能范围，对消费者构成欺诈。</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">国家工商局《欺诈消费者行为处罚办法》第三条：经营者在向消费者提供商品中，有下列情形之一的，属于欺诈消费者行为。</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><font face="Times New Roman">(</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">五</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><font face="Times New Roman">)</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">以虚假的商品说明、商品标准、实物样品等方式销售商品的。</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p></o:p></span></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 0cm; LINE-HEIGHT: 150%; mso-char-indent-count: 0"><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p>&nbsp;</o:p></span></b></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">五、普通日用品宣传保健医疗作用<span lang=EN-US><o:p></o:p></span></span></b></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 25.85pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.45"><font size=3><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">1</span></b><b style="mso-bidi-font-weight: normal"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">、枕宜生：</span></b></font><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>（<font face=楷体_GB2312><st1:chsdate Year="2009" Month="4" Day="27" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US>2009</span>年<span lang=EN-US>4</span>月<span lang=EN-US>27</span>日</st1:chsdate><span lang=EN-US>14</span>：<span lang=EN-US>20</span>分在亚视国际台播放，没有显示台标，梅州市指定经销地址：江南同兴堂大药房、客家大药房等，咨询电话：<span lang=EN-US>0753-2991068</span></font></font><font size=3>）</font></span><span lang=EN-US style="FONT-FAMILY: 楷体_GB2312"><o:p></o:p></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 25.95pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.46"><font size=3><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">2</span></b><b style="mso-bidi-font-weight: normal"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt">、陈一泰地核超能垫：</span></b></font><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>（<font face=楷体_GB2312><st1:chsdate Year="2009" Month="4" Day="27" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US>2009</span>年<span lang=EN-US>4</span>月<span lang=EN-US>27</span>日</st1:chsdate><span lang=EN-US>15</span>：<span lang=EN-US>05</span>分在亚视国际台播放，没有显示台标，梅州市指定经销地址：江南同兴堂大药房、客家大药房等，咨询电话：<span lang=EN-US>0753-2956559</span></font></font><font size=3>）<span lang=EN-US><o:p></o:p></span></font></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 29.4pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.45"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">上述产品既不是药品也不是医疗器械，却在电视台广告中宣传抗疲劳、防辐射、降血压等保健功能和医疗作用，对商品的使用性能、用途作虚假表示和误导，<span lang=EN-US><o:p></o:p></span></span></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 0cm; LINE-HEIGHT: 150%; mso-char-indent-count: 0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">对广大消费者构成误导和欺诈。<span lang=EN-US><o:p></o:p></span></span></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">《中华人民共和国广告法》第四条规定：“广告不得含有虚假的内容，不得欺骗和误导消费者。”第十九条规定：“食品、酒类、化妆品广告内容必须符合卫生许可的事项，并不得使用医疗用语或者与药品混淆的用语。”第四十一条规定：“违反本法第十四条至第十七条、第十九条规定，发布药品、医疗器械、农药、食品、酒类、化妆品广告的，或者违反本法第三十一条规定发布广告的，广告监督管理机关责令负有责任的广告主、广告经营者、广告发布者改正或者停止发布，没收广告费用，可以并处以广告费用一倍以上五倍以下的罚款；情节严重的，依法停止其广告业务。”</span><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体"><o:p></o:p></span></b></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%"><o:p><font face="Times New Roman">&nbsp;</font></o:p></span></b></p>
<p class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 0cm; LINE-HEIGHT: 150%; mso-char-indent-count: 0"><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">六、医疗机构违反医疗广告管理办法，超出规定范围发布广告</span></b><b style="mso-bidi-font-weight: normal"><span lang=EN-US style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt"><o:p></o:p></span></b></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 26.25pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.49"><b style="mso-bidi-font-weight: normal"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>梅州市东郊门诊部胃肠专科：</font></span></b><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-bidi-font-size: 10.5pt"><font size=3>（ <font face=楷体_GB2312><st1:chsdate Year="2009" Month="4" Day="26" IsLunarDate="False" IsROCDate="False" w:st="on"><span lang=EN-US>2009</span>年<span lang=EN-US>4</span>月<span lang=EN-US>26</span>日</st1:chsdate><span lang=EN-US>17</span>：<span lang=EN-US>50</span></font></font><font size=3>分在梅州时政综合台播放）</font></span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312"><o:p></o:p></span></p>
<p class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 23.5pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.96"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">该医院胃肠专科在梅州电视台重复发布广告，存在以内部科室名义，发布涉及医疗技术治疗方法等事实。这些医疗机构的广告内容涉嫌违反了《医疗广告管理办法》的相关规定。《医疗广告管理办法》第五、六、七条规定：医疗机构不得以内部科室名义发布医疗广告；医疗广告内容仅限于以下项目：（一）医疗机构第一名称；（二）医疗机构地址；（三）所有制形式；（四）医疗机构类别；（五）诊疗科目；（六）床位数；（七）接诊时间；（八）联系电话。（一）至（六）项发布的内容必须与卫生行政部门、中医药管理部门核发的《医疗机构执业许可证》或其副本载明的内容一致。医疗广告的表现形式不得含有以下情形：（一）涉及医疗技术、诊疗方法、疾病名称、药物的；（二）保证治愈或者隐含保证治愈的；（三）宣传治愈率、有效率等诊疗效果的；（四）淫秽、迷信、荒诞的；（五）贬低他人的；（六）利用患者、卫生技术人员、医学教育科研机构及人员以及其他社会社团、组织的名义、形象作证明的；（七）使用解放军和武警部队名义的；（八）法律、行政法规规定禁止的其他情形。</span><span lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><o:p></o:p></span></p></div></div>

妖妖

最受不了那个东郊门诊部的，还放在吃饭时间播，每天吃饭的时候打开电视就听到

败给三三九

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<td class=yyxx bgColor=#efebef height=30>引用( 妖妖 )</td></tr>
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<td class=yyly height=81>最受不了那个东郊门诊部的，还放在吃饭时间播，每天吃饭的时候打开电视..<br /><img onload=javascript:resizepic(this)   alt="" src="http://bbs.mzsky.cc/face_icons/dayan/dayan_10.gif" border=0 />不是吧&nbsp; 我记得我还是高中读书那会，没事做听收音机，那个东郊门诊都已经存在了.....老是卖什么治疗痘痘的广告来的...</td></tr></tbody></table><br />

球如人生

<div><img onload=javascript:resizepic(this)   alt="" src="http://bbs.mzsky.cc/face_icons/xiboy/xiboy_29.gif" border=0 /><strong>这事恐怕要捅上省里（如南方电视和羊城晚报等媒体）去才有用啊！！！在这里发表没啥用滴，民告官。</strong></div>